Have you heard? New Look Coming Soon!

It’s a veeeeeery exciting time here at Mayver’s because if you haven’t seen or heard…WE ARE GETTING A MAKE-OVER!

 

Our entire range of Better for You, Australian Made spreads is undergoing a packaging re-design. Our new rebrand includes bright new colours, brushed metallic silver lids, clearer variant call-outs and bold messaging to make it easier for you to find your favourite Mayver’s product on shelf!

 

Whilst our look is new, the spreads inside the jar remain the same naturally delicious, Australian-made goodness that you know and love. (We do however have a very special surprise coming that we now you will just love!)

 

As part of our Mayver’s family, we would love to take YOU on the journey with us…

 

Over the coming weeks, you will notice our spreads range feature ‘interim lid labels’ on our current jars, communicating ‘New Look Coming Soon’. Some of our products will have interim lid labels that will have different colours than they usually do, as these will be the new label colours these products will be changing to! You will also see that some of the lid labels will have a different design on top of the lid, which provides a sneak peak of what our new labels will look like in the coming months. Keep your eyes peeled!

 

To give you the low-down on our exciting new look, here’s what you’ll need to know.

 

ACROSS ALL JARS 

– The TYPE of peanut butter will be more obvious on the label, so you can more easily identify if it is Crunchy, Smooth or Smunchy.

– You will see our Family Owned and Australian Made credentials – so it’s clearer than EVER that we are a proud family-owned Australian brand.

– The 5-star-health rating is more prominent, so you can be rest assured that you are choosing a healthy, 100% natural spread when purchasing.

– We have made the swap to Hi-Oleic peanuts, meaning you will see an improvement on our nutritional panel with the changes to mono and poly %’s.

 

 

MAYVER’S NATURAL PEANUT BUTTER 375g CORE RANGE 

This range includes our original Crunchy, Smooth, Extra Crunchy and Unsalted 375g jars.

 

– Each jar will have its own BRIGHT colour, making it easier for you to spot your favourite spread on shelf:

• Crunchy is Coral red

• Smooth is bright yellow

• Extra Crunchy is plum purple

• Unsalted is teal blue

– The overall look and feel of the label will be the same, however we have reversed the colours on the label to make them POP on shelf.

 

 

MAYVER’S BETTER FOR YOU HEALTH SPREADS 375g RANGE

This range includes our Protein+ and Protein+ 5 Seeds 375g jars.

 

– Our Healthy Spreads range has undergone a complete transformation. The range will be clearly differentiated from our core range, and will look very sporty and health-focussed

– Each jar will have its own BRIGHT colour, making it easier for you to spot your favourite spread on shelf:

• • Protein+ is Blue

  • Protein+ 5 Seeds is Purple

 

 

MAYVER’S DARK ROAST 375g RANGE

This range includes our Dark Roast Crunchy, Dark Roast Smooth and Dark Roast Extra Crunchy 375g jars.

 

– We have added colour bands to the bottom section of the label on each Dark Roasted jar, making it easier for you to spot your favourite spread on shelf via the colour profile.

– Each jar will have its own BRIGHT colour, making it easier for you to spot your favourite spread on shelf:

• • Dark Roast Crunchy is coral

  • Dark Roast Smooth is yellow

  • Dark Roast Extra Crunchy is plum

 

 

MAYVER’S VALUE JAR 750g RANGE

This range includes our Crunchy, Smooth, Dark Roast Crunchy and Protein+ 750g jars.

 

– Each variant will have its own BRIGHT colour (the same as the 375g range) making it easier for you to spot your favourite spread on shelf.

– We have added ‘VALUE JAR’ on the front of the label, so it is clear on shelf that this large 750g jar is an everyday value offering, and the best price per 100g every day of the week.

– The overall look and feel of the label will be the same as the changes made to our 375g jars.

 

So, that’s all you need to know about the Mayver’s make-over! You will see old and new designs on shelf over the next 3 months whilst we transition to our new look across our spreads range.

 

As an Australian family company we truly appreciate all your support and thank you all for continuing to make Mayver’s Australia’s #1 natural peanut butter brand!

 

If you have any questions or feedback about our new look, please feel free to contact us at info@mayvers.com.au – we love to hear from you!